Selling Services

PRE-LISTING SERVICES

POST-LISTING SERVICES

VALUE ADDED ADVICE

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Before You Begin

All Recommendations Are "Should Do" & Not "Must Do".

All Recommendations Are Based Upon:

*20+ Years Experience Over All Market Conditions.

**400+ Properties Closed By ME (Not A Team Member & Not My Brokerage).

***1000+ FHA/VA/USDA/Conventional/Jumbo Appraisals Reviewed.

****2000+ Offers/Counters Reviewed & Worked On.

*****10,000+ Properties Shown..

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PRE-LISTING: Market Analysis Request

(Identify): Your Needs/Wants From Your Representative.

(Verify Public Data): For Analysis Accuracy.

(Identify): Amenities/Upgrades/Improvements. For Analysis Accuracy.

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PRE-LISTING: Market Analysis 2nd Step

(ME) Find Similar Properties.

(You & I) Review All Properties Online Or In Person.

*Make Adjustments As Needed.

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PRE-LISTING: Walk & Talk

(Talk) How To Create More Value.

(Walk) The Property To Find Value Together.

(Talk) Sales Value VS Appraisal.

(Talk) Create List Of Action Items.

*Keep "Photo Day" & "Showings" Front Of Mind.

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Pre-Listing: Finalize Analysis & Set Sales Price

(Add) Value Added Discoveries.

(Finalize) Brokers Market Analysis.

(Talk) Marketing/Advertising/Sales/Negotiation Strategies.

(Set) Sales Price.

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Listing Day

(Complete) Listing Documents.

(Review) OREC Required Seller Questions Form.

(Complete) OREC Required Net To Seller Form.

(Discuss) Safety & Security.

(Determine) Showing Protocols.

(Set) “Photo Day”.

(Set) “Go Live Day”.

(Set) Open House Date.

(Set) Brokers Preview Date.

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Post-Listing: Marketing & Advertising

(ME) Photos. 
Still/2D, 3D/360, Drone Still/2D.


(ME) Edit Photos & Complete Virtual Tour.


(You & I) Review Photos & Virtual Tour.


(ME) Complete Properties Description & Online Searchable Sections.


(ME) Create Campaign(s): Print/Digital/Events.


Print: At Property Flyers, USPS Mail & Door to Door Flyers.


Digital: 4000+ Websites Integration. Social Media. Google.

Events: Brokers Preview, Open House.


(Review) Go Live Date. Open House Date. Brokers Preview Date.

(Complete) OREC Required Net To Seller Form.

(Discuss) Safety & Security.

(Determine) Showing Protocols.

(Set) “Photo Day”.

(Set) “Go Live Day”.

(Set) Open House Date.

(Set) Brokers Preview Date.

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Post-Listing: Photo Day

(Take) Still/2D Photos.

(Take) 360/3D Photos.

(Take) Drone Photos.

(Take) Virtual Tour.

*Zillow, Realtor.com, Trulia & Facebook Support & Promote 3D/360 Virtual Tours.

**Zillow.com States: Properties For Sale with 3D/360 Virtual Tours Sell 14% Faster, Get 37% More Views, 72% More Shares & 79% More Saves.

***zillow.com/learn/virtual-tours-home-sell-faster/

****zillow.com/z/3d-home/faq/

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Showings/Safety/Security

1. Our System Requests All Showings.2. We Will Never Ask You To Show Your Property.
3. Our System Documents Who & When.
4. Our System Requires a Background & Fingerprint Check To Be Accessed. For Our Safety & Yours.
5. I Have Never Had An Incident To Report. 
6. I Have Refused Service Many Times.
7. Choose a Realtor Who Understands & Accepts the Risks.
8. Do Not FSBO Until You View These Two Webpages.
 **https://www.inman.com/2021/08/30/male-agents-arent-as-worried-about-safety-as-women-heres-why-theyre-wrong/
**https://okcrimestats.osbi.ok.gov/CRIME_SUMMARY_BY_YEAR.aspx

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GO LIVE DAY


(Enter) In the MLS.


(Email) Prospective Buyers.


(Websites) On The Top 5 Real Estate Websites In Hours. Will Appear On Over 2000+ In 2 days.


(Create) Your Properties Web Page.


(Add) Interactive 360/3D Virtual Tour to Realtor.com, Zillow, & Trulia & Others.


(Begin) Marketing/Advertising Campaigns.


(Have) Your Property Ready To Show!.

(Review) Event Dates. Showing Protocols.

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Offer(s)

(Once) An Offer(s) Is Received, It's Time to Talk. Even Though I Have Worked 2000+ Offers, Each One Is Unique & Your Needs/Wants Are Top Priority.

(Once) All Parties Reach An Agreement In Writing, It Is Time To Read A Different Presentation.

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Before You Continue

All Recommendations are "Should Do" & Not "Must Do".

All Recommendations Are Based Upon:

*20+ Years Experience Over All Market Conditions.

**400+ Properties Closed By ME (Not a Team Member & Not My Brokerage).

***1000+ FHA/VA/USDA/Conventional/Jumbo Appraisals Reviewed.

****2000+ Offers/Counters Reviewed & Worked On.

*****10,000+ Properties Shown..

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Value Added Advice

These Next Several Sections Cover The Most Important Issues To Address Or In The Least, Understand How They Affect A Properties Value. The 2 Most Important Points Are Last & Do Not Affect Photos Or Showings.

 *Keep In Mind (Photo Day & Showings. Always.) Once We Bring The Bees To The Flower, The Pollen Sells Itself.

**Any Area Of The Property You Do Not Want A Picture Of You Do Not Want To Be Seen During A Showing.

***Note Areas & Items You Don't Want A Photo Of. Now You Have A To-Do List

****PERFECTIONISTS CONTACT ME

*****THERE ARE NO PERFECT PROPERTIES.

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Photo Day & Showings: Lighting

1. Light Can Be Your Best Friend Or Your Worst Enemy

2. Clean All windows, Have Curtains & Blinds Pulled Back. Sunlight Is The Best Medicine.

3. Colored Fixtures & Bulbs Will Affect All Other Light Sources.

4. Use LED "Daylight" Bulbs For Interior Photos.

5. Twilight Photos: Exterior Colored Lighting Can Work Here Only.

6. We Will View Lighting Issues Together During Our “Walk & Talk” appointment.

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Photo Day & Showings: Chaos vs Calm vs Empty

*Empty Homes Can Do Well Online & Less So In Person For A Dozen Reasons. Virtual Staging Is A Very Affordable Option That Helps With Half Of The Issues. 

**Chaotic Spaces Range From The Worst To Not So Bad. Never Better Than: 

***Calm & Non-Chaotic: The Best Option. A Cluttered Desk Is Horrible For Photos & Distracting In Person. Organize Or Start Packing Because We Will Get Your Property Closed.

****PERFECTIONISTS CONTACT ME

*****THERE ARE NO PERFECT PROPERTIES.

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Photo Day & Showings: Color

A Little Color Goes A Long Way.

*This Pictures Lighting Appears Low, But It Is The Black Rug & Furniture Absorbing The Light.

Yet The Green Trees, Blue Sky & That Touch Of Green Closeup In The Picture Make This Photo Pop.
Less So In Person, Because People Walk The Room.

**Add A Blue Or Purple Vase On The Center Table. This Works From Every Angle In The Room In Person.

****PERFECTIONISTS CONTACT ME

*****THERE ARE NO PERFECT ROOMS.

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psychologicals #1: Mold/Fungus. Affects Showings & Photos.

1. Mold shows that you have an issue or that the home is not maintained. Both negatives.
 2. Weather you have an issue or not (requires an air & tape sample test): 
 2.1. Replace/repair, disinfect, and prime with mold resistant paint. It could come up as a replace/repair item on a home inspection report. 
 2.2. Look for where moisture accumulates. Often over looked areas are around the HVAC intakes and plenum, behind the washer, under sinks and the water heater closet. 
 3. If causing an odor, or heaviness to the air take care of it.

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psychologicals #2: Foundation. Affects Showings & Photos.

*Weather the property actually has a foundation issue is another conversation. It appears to have one & will come up during inspections & could even come up during the appraisal process.
**Example: The crack in the foundation screams foundation issue. Remove this from the photo and it could be foundation, wind stress, street creep, or just good old Oklahoma weather related. 
***We will view these types of issues together during our “Walk & Talk meeting.

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psychologicals #3: Clean & Maintain. Affects Showings & Photos.

Cleanliness is Maintenance.

*Is this condenser unit to be replaced or cleaned? Should we avoid this being in online photos? If yes, then it will negatively affect the "Showing Experience / Negotiations / Offers / Your Profits".

**During a home inspection this unit most likely will not have enough air flow to properly cool the home per state standards. Additional negative.

***All issues that need to be avoided for photos most likely need to be avoided during the showing of your home if possible.

****We can discuss further during our "Walk & Talk" meeting.

****OCD FRIENDS CONTACT ME.

*****THERE ARE NO PERFECT ANYTHINGS.

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psychologicals #4: Odors/Allergens. AFFECTS ALL SHOWINGS.

*Oders & Allergens do not affect photo day, but may keep photographers away. Literally!

**Most important issue to resolve for showings. Only safety and security issues are more important.

***Smokers only like their brands smell. All non-smokers hate the smell.

****A garage can smell like a garage, a kitchen should not.. We all have expectations per area of the home.

*****Over scenting is also a negative. Ask for my simple fix’s.

******Have me or a friend come over and ask for my/there honest opinion..

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Hazards & "Oopsies"

*Make the property "Child Safe". Examples: guns, chemicals & medications.

**Anything that could cause a bad hip to become irritated: remove/repair/highlight.Examples: loose carpet, sunken living rooms, non-standard steps, low hanging fixtures.

***Secure/remove items that can easily be damaged.Example: look to the image, these rock easily and a item was damaged.