Selling Services Short Presentation


Step 1: Understand Why You're Selling

The average seller wants to maximize their proceeds at closing and close as fast and easily as possible. This is why we recommend you present your property the best way possible for: photos, video, virtual tours, “Brokers Preview Day”, “Open House Day” and “Showings”.

You and I will “Walk & Talk” your property together and identify a “To-Do List” that focuses on bringing potential buyers to your property and increases their "Showing Experience”. This will help to maximize your proceeds at closing and sell faster.

*The “Walk & Talk” appointment is part of my "Brokers Market Analysis" process.


Step 2: Determine Selling Price

I understand the “Sales Price” is very important and this section covers our process in how and why we recommend a “Sales Price” to you.

Step 2.1. Call Me. Let me know what you expect from your representative. Next you and I will verify some “County Tax Assessor” data about your property. If the “County Tax Assessor” is unaware of some parts of the property, I will make note of these pieces of the  property missing.

Step 2.2. Next I will find similar properties. We will review these together in-person or over the phone/online. We can add and take away properties as you see fit.

*Online TOOL we use with this step. Please view on larger than cell phone screen devices.

Step 2.3. Here is when we will “Walk & Talk” your property together and find added value at your property we have not yet addressed.

Step 2.4. Now is the time to “Set a Sales Price”. After we go over my strategies for: Marketing & Advertising & Sales & Negotiation you can confidently set a sales price.

*Visit my “ABOUT” page on this website, it is my resume for you to review.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through real estate websites, social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, to me it is not emotional though. I will evaluate each offer and make sure the party making the offer is pre-qualified by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the Offeror(s).


Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the terms, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have CLOSED on your property, you’re free to take the next step in your life journey. Whether this is relocating to a new city, moving into a larger home, or downsizing, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your next steps in life without me. Take Care.

From Realtor Ryan Woods